ALLY MUSMECI
SOCIAL MEDIA MANAGER
Skills: Instagram, Tik Tok, Video Editing, Canva, Lightroom, Premiere Pro, Filmora
WWW.ALLYMUSMECI.COM
ALLYRMUSMECI@GMAIL.COM
HI! MY NAME IS ALLY.
I'm a quick thinker, a problem solver, and a communicative collaborator with a passion for design, theatre, and film. AND AN OBSESSION FOR SOCIAL MEDIA.
With a degree in theatre and 10+ years of experience in the hospitality industry, I thrive in high-volume environments while still maintaining an upbeat attitude and an ever-present unique outlook.
I think outside the box by using my extensive amount of skills to creatively strategize with purpose. I collaborate with clients to mold an aesthetic-driven approach to their social media marketing. With skills in video, graphics, and copywriting, my client will have a one-of-a-kind design to sell their product, service, or business!
I aim to maximize audience retention based on preferred demographic and real time results. I use trends and pop culture as my inspiration for the most accurate experience. (And I’m not afraid of the ever-changing trends of the internet!) Further, I prioritize the needs and preferences of my clients to make sure each task is completed in the most personalized and informed format.
RELATED EXPERIENCE
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FMO MEDIA
SOCIAL MEDIA MANAGER
○ Create unqiue digital content creation for 20+ clients
○ Managing and Maintaining up to 21 accounts at a time
○ Video Editing (Youtube, Reels, etc.)
○ Instagram and Facebook graphics
○ Facebook event and event response ads
○ Customer service via messaging platforms
○ Unique content creation for over 20 brands at a time
○ Communication with brand owners and priority to take notes and execute effective services with a positive attitude and passion for each company
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JOURNALISTS THEATRE CO.
DIRECTOR OF ARTISTIC RELATIONS
○ Plan guest artist workshops that inspire & teach the Journalists Ensemble to use new thought & skill in the development room
○ Maintain guest artist contracts & relationships
○ Social Media Marketing for events, parties, projects, and performances
○ Video Editing (Youtube, Reels, etc.)
○ Organic content creation for each show
○ Brand Management
○ Analytical Reporting
○ Orginal graphics and brand upkeep
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SCHOLASTIC
SOCIAL MEDIA PRODUCTION ASSISTANT
○ Organizing interviews with qualified subjects
- Scheduling
- Remote equipment set up
- Conducting interviews
○ Planning out social media posts 4+ weeks in advance (Grid, Reels, Youtube, etc.)
○ Video Editing (Youtube, Reels, etc.)
○ Influencer Outreach
○ Upholding knowledge of ever changing Social Marketing Trends
○ Content cuts and rough cuts of interviews for Book Talks Series
○ Team oriented collaboration and problem solving
○ Location Scouting
○ Set Decoration and art department upkeep
○ Costuming and Wardrobe
PORCHLIGHT BAR NYC, My Client as a Freelancer!
My passion for hospitality and cocktails joined forces to help bolster Porchlight’s ever elegant and yet laid back personality on social media. During my time at Porchlight, I joined an already well established and beloved brand and brought my TikTok and Reels knowledge to the table, along with my exciting copywriting skills to help gain audience retention in a post-covid nyc.
Through daily postings on Stories about specials, to ever updating Reels content to launch new menus, I helped Porchlight reignite their possibilities as an online presence!
Identifying hot digital trends to marry with your personality and branding is key!
MADRE SOCIAL MEDIA REBRAND, My client at FMO Media.
MADRE is an upscale contemporary restaurant with rich heritage of cooking and hospitality. MADRE offers its guests exceptional wines, crafted cocktails, and vibrant sharable meals. MADRE's thoughtful design incorporates old, new, and natural to pave the way for an elevated yet approachable ambiance and lively experience.
MADRE asked for an exciting rebrand of their social media accounts and we were happy to offer a multitude of approaches. The first two concepts I designed were graphics heavy, with the "grid" showing different colorful frames. Meanwhile, the individual pictures would in fact be videos, counting down the days to their reopening specials! The other imagined concept was based in a grid that changes hue every three pictures. Both of these designs were made with the thought that restaurant posts are typically overlooked by the individual, however instead digested as a page as a whole.
CHEF MARC BYNUM SOCIAL MEDIA, My client at FMO Media.
Chef Marc Bynum wanted to offer the world so much more than just food – he wanted to remind them how to keep their soul happy.
After a long journey with Mental Health care and attention, he wanted to share with his experiences and spread love and light alongside his recipes! He told me "The food speaks... all you have to do is listen." Chef and I collaborated on his interests and blog specifics to curate a page that would help him express himself and his experiences.
We created a grid that would offer up Monday Motivations, Taco Tuesdays, and Kombucha discussions. He chose his preferred color palette, and asked me to create something that pops. Together we curated captions and planned live event schedules for him to host through quarantine on his page. Further, we utilized his page to promote his Concept Design services and personalized workshops.
TOP OF THE BOX SOCIAL MEDIA REBRAND, My client at FMO Media.
Top of the Box came to us for a rebrand amidst the Covid-19 pandemic. Usually a rooftop wedding venue in Greenpoint, they now needed to find a way to bring in meaningful revenue to keep their beautiful space afloat until events would resume in the city. They decided they wanted to reopen as a safe and socially distant cocktail lounge, due to their 10,000 sq feet of outdoor space.
I took inspiration from their incredible sunset view and frozen drinks to create the beautiful contrasts on their grids and highlights. It mimicked an eye-catching version of the experiences they had to offer.
ARTIST COLLABORATION FOR JOURNALISTS THEATRE CO. PRODUCTION BODIES
BODIES was the first written production by the Journalists Theater Co. As a new theater company in NYC we wanted to make our marketing specific, intriguing, and nuanced. I helped facilitate a collaboration with Photographer Ann Marie Amick.
The collaboration came to mind during one of our devising rehearsals. Ann Marie Amick's work projects similar themes to our show about Body Neutrality and Positivity, Acceptance, and most importantly Confrontation. I curated the collection (which turned out to be Ann Marie's first produced marketing project!) and utilized it to market our debut production. Further, we incorporated metal prints of the material into the set of our show and the prints were available for purchase.
Photos by Ann Marie Amick
THE MONTH OF GIVING MARKETING FOR JOURNALISTS THEATRE CO.
Journalists Theatre Co. launched their first fundraiser in Fall of 2019. We developed a grassroots strategy of 100 donations of $5. $1000 was met in a few short days. We ended up reaching DOUBLE our goal by the end of the month!
Further, I edited videos for both Instagram and Facebook that catered to all age group demographics based on our engagement.
The marketing techniques were aimed at being eye catching, explanatory and full of positivity, and a touch of silliness!
DRAMATURNT MARKETING FOR JOURNALISTS THEATRE CO.
DramaTURNT was the Journalists’ second fundraiser. The event was unfortunately cancelled due to the beginning of shut downs for the Covid-19 pandemic. I organized the event at a local bar known for their love of burlesque and theatre – Madame X. The event featured members of the Ensemble giving powerpoint presentations in under five minutes after taking a shot of alcohol and hosted drag queen Nancy Nogood.
The marketing for the event was based in both the theme (Sex Ed) and the purpose (Dramaturgy). We decided to create "mini-prezzies" (example below) that would appear on the grid in the days leading up to the event, along with iconic sex symbols of the last century to advertise on the posters.
Due to the pandemic, we turned the event into an enjoyable online live event on Instagram. I edited everyone's presentations to be curated to an online audience. One of our lead dramaturgs, Thomas Kyle Robertson, hosted on Instagram Live. Each presentation was uploaded every ten minutes with its own custom "DramaTURNT: Slumber Party".
